The action:

We created an action that would take place in a famous park in the city of São Paulo, where dozens of balloons with TAGS hanging were launched at the same time. These balloons covered the city and took different directions.

When the gas ran out and they fell, several people were surprised by these balloons and a tag with the characteristics of a kennel animal. This was the way we thought of drawing the population's attention to the problem. Several people with the tag in their hands called us to meet the little animal and even want to adopt it.

The result was achieved and the campaign was a success.