The action:

A lot of media was placed on different platforms, but the “thermometer” was on a large avenue
in São Paulo. A Man (doll) was immersed in a puddle of pee, suffocating, almost immersed.

The hashtag #peewithoutsuffocation was chosen. As more people used the #, the level of pee in the tank decreased. The objective was to dry, to make sure that sharing was being carried out and the campaign was being seen by the vast majority.