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Connect Parts Not Exist Campaign

The Connect Parts campaign makes use of a VERY USED expression in Brazil which is
"Rebimboca da Parafuseta", which is used to designate a part, real or fictitious, whose name or function
are not known, of a car engine or any other machine when something in the car breaks and we don't know what it is, and the expression used is:
"...the Rebimboca da Bolt broke".

We use the expression to make an analogy that you can't find it in Connect Parts. Does not exist.











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Client: Connect Parts | Agency: We Agency, São Paulo - BR | Illustration: Fabiano Pessôa